Hybrid events are now a real trend in both the professional and private sectors. Combining remote and face-to-face events, they have been massively adopted since the Covid-19 pandemic. So what are the advantages of organizing this kind of event?

Creativity and modernity for your event

Above all, hybrid events are synonymous with originality and modernity. In fact, it's a new trend that's becoming increasingly popular, and one that you could be pioneering in your environment. By organizing your event in hybrid mode, you could surprise your guests with this concept. The deployment of highly sophisticated equipment and double visibility are positive points that will enhance your reputation with customers and suppliers.

Unlimited revenue opportunities

With a hybrid event, you can play to the strengths of both the face-to-face and virtual modes, especially if your event is ticketed. In other words, you can sell an unlimited number of tickets to remote participants, and you can set up a VIP ticket system for those who wish to attend in person. Sell more to guests who are present, and mass-market for those who attend from afar.

International reach for your event

The main advantage of organizing a hybrid event is that your target audience is not limited geographically. Indeed, thanks to the Internet, you can invite participants from thousands of kilometers away, which undeniably increases the visibility of your event. In this way, you can invite important personalities without having to spend money on plane tickets or accommodation.

Directly reusable event

With a hybrid event, you use highly sophisticated audiovisual recording equipment. The entire reception is recorded, giving you access to content that you can later use on your websites or to promote future events. You can even invite a new audience to view the event offline.

An excellent opportunity to collect customer data

Most of the time, when you invite people to attend a virtual or hybrid event, you're inviting them to register on your web page. By doing so, you can more easily gather a database of your potential customers or suppliers. During or after the event, you can even give them a short survey, which will provide you with more useful information for your marketing strategies.

An opportunity for the audience to choose

When you organize a hybrid event, you can either directly designate who will attend physically and who will attend remotely, or give them the choice by indicating that places are limited.

With the second option, the audience has the choice of either attending the event in person or watching from a screen. It's worth noting that, in most cases, those who can attend the event face-to-face are designated in advance. These are usually key figures such as financial partners, major customers or key suppliers.

In any case, organizing an event in hybrid mode gives you full control over all aspects of the preparations. And to make sure everything runs smoothly, you can call on our services. At SYNC Productions, we can provide you with the equipment you need for your hybrid event. Contact us for more information.