The term “webinar” results from the contraction of the words “Web” and “seminar.” It is in fact a remote seminar broadcast live or delayed on a Web platform. More and more companies are currently turning to this innovative communication solution. What are the reasons for this?

Why organize a webinar?

The organization of a webinar is above all a marketing strategy that makes it possible to target a wider clientele by going beyond geographical limits. It is thus possible to share the seminar with an audience that is tens or even thousands of kilometers away (in the same country or even abroad). The rebroadcasts also offer Internet users the opportunity to relive the event at any time and to share it with those around them.

Webinars are also a practical, effective, and inexpensive means of internal communication within a company. This system is in fact the best solution in case of lack of space and reduces logistical expenses. Finally, it is all the more interesting at present because of the measures taken to limit the spread of Covid-19, in particular social distances or even the limitation of the number of participants in an event.

What equipment is needed to organize a webinar?

To organize an online seminar, you essentially need a camera, a broadcast platform, and a stable connection. SYNC Productions has good quality and state-of-the-art equipment to ensure the success of your webinar. We can even install a fixed station on your premises if you regularly organize this type of event.

How do I organize a webinar?

Here are the main steps to take to organize a webinar:

• Define the details concerning the event: theme, number of participants, options or even coverage area;
• Manage registrations;
• Install the equipment;
• Manage the broadcast.

Entrust the organization of your webinars to SYNC Productions to ensure their success. We provide you with qualified experts who will support you from the preparation stage to the broadcast.