For several months now, virtual events have been gradually replacing face-to-face events for health reasons. Little by little, life seems to be slowly returning to normal, although certain measures still need to be taken into account. So the idea of reconciling the two types of event was born, creating the hybrid event. What are the reasons for organizing a hybrid event in 2022? And how do you go about it? Find out the answers now.

What is a hybrid event?

A hybrid event is a combination of a face-to-face event and a virtual event. The first takes place with a physically present audience. The second, on the other hand, is broadcast live to an audience who are not present on site, but behind a screen.

The hybrid event enables both physical and remote attendees to interact and share the same experience. This requires the use of a wide range of audiovisual equipment.

Why organize a hybrid event in 2022?

Is the hybrid event still relevant in 2022? Yes, in fact it has been for years. Indeed, if we take the example of television shows, these are hybrid events. On the one hand, the audience is present in the studio, and on the other, viewers watch from their TV sets. In 2022, organizing your event in hybrid mode offers a host of advantages.

Reach a wider audience

Thanks to the hybrid aspect of your event, its accessibility becomes unlimited. Not only can you reach the audience present at the event, but also those viewing it remotely. In short, you can reach more people than with a purely face-to-face or virtual event.

Offer privileged access to special guests

For a hybrid event, you need to carefully select which guests are invited to attend physically. By inviting the remainder to attend remotely, you offer privileged access to the small committee who came in person. In this way, you do them more credit by creating a feeling of closeness. This is an excellent way of strengthening your ties with your suppliers and preferred customers.

Keeping costs under control

Organizing a hybrid event reduces the costs associated with your event: room hire, catering, various ancillary services... On the other hand, you need to optimize the hire of audiovisual equipment in order to offer quality broadcasts.

Respect sanitary precautions

Despite the fact that life is gradually returning to normal, the threat of COVID-19 still looms large. By opting for a hybrid event, you minimize the risk of contamination while ensuring a state-of-the-art event. With a small committee of guests physically present, you ensure that the rules of distancing are respected.

Who should organize your hybrid event?

Organizing a hybrid event is no easy task. There are many important parameters to take into account, such as the venue, audiovisual equipment, broadband internet connection and many others. At SYNC Productions, we put our experience and know-how at your service.

We have a professional team and highly sophisticated equipment to make all your event needs a reality. From quotations to the smooth running of your party, trust us for peace of mind.