Managing a large-scale sporting event such as Euro 2024 is a Herculean task, requiring meticulous planning and substantial investment. Audiovisual (AV) equipment is one of the essential elements required for these mega-events. It's well known that AV technology greatly enhances the excitement spectators feel at these events, whether on the pitch or from the comfort of their living rooms.

This blog explains why AV equipment is essential, and exactly what it costs to stage an event of this scale.

Enhancing the spectator experience

1. Visual clarity and immersive experience

The visual aspect is, of course, very important for any event. High-definition screens with LED displays and projection screens guarantee good visibility from any seat in the stadium. This is essential for the development of pre-game and half-time shows that totally captivate the spectator. Advanced screens and projectors enable multiple functionalities for better broadcasting of replays, advertisements and important match statistics, enhancing the overall fan experience.

2. Audio quality

The stadium sound system must be loud, clear and synchronized. High-quality speakers, amplifiers and mixers must be installed to ensure that announcements, music and commentary are heard throughout the stadium. Superior audio quality enhances the atmosphere by making the crowd feel more engaged and connected to the action on the field.

Worldwide broadcasting

1. Live broadcasting and retransmission

Global events like Euro 2024 draw large crowds, making live broadcasts essential. Thanks to AV equipment, equipped with high-resolution cameras, audio mixers, and satellite uplinks, the event is broadcast live to the TV sets of millions of people around the world. This technology allows for multiple camera angles in the stadium, slow-motion replays and high-resolution images to provide an incredible experience for fans watching from home.

2. Interactive fan engagement

Innovative AV technology extends engagement not only in the stadium, but also on social networks, with the integration of live polls and augmented reality experiences enabling fans to actively participate in the event and strengthen their connection with the game.

Cost of audiovisual equipment for Euro 2024

Organizing an event like Euro 2024 involves a colossal investment of funds. A fundamental part of the budget is devoted to appropriate AV equipment. The breakdown of major expenses is as follows:

1. High-definition screens and projectors.      

Depending on size and resolution, large LED screens and projectors can cost up to $1 million each.

2. Sound systems

Quality sound system equipment for a stadium costs between $500,000 and $2 million on average, including loudspeakers, amplifiers, etc.

3. Cameras and broadcast tools

High-definition cameras and broadcast tools can cost millions of dollars. For an event like Euro 2024, the broadcast technology part alone exceeds $10 million.

4. Lighting and special effects

Another, albeit separate, part of the budget concerns the value of special effects and lighting installations for ceremonies and half-time shows.

5. Installation and maintenance

Installing and operating AV technology requires a huge investment, but the specific costs of installation and maintenance amount to several million dollars.

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For an event like Euro 2024, there's no better use of audiovisual equipment. They play a crucial role in the spectator experience, the quality of the broadcast, and the engagement of fans with the event around the world. Although the costs are high, this represents an investment in cutting-edge AV technology not only to stage a world-class event, but also to guarantee high levels of satisfaction among global audiences.